• A unique brand can have a huge impact on your bottom line by giving a competitive advantage over rivals and helping you acquire and retain customers at a much lower cost. The main purpose of branding is to give an identity to the generic product, and also make it unique.

• Branding helps add value to the firm and build trust.

• Increases customer recognition. It is the unique name, color, design, and even the psychological experience that makes the product identifiable in the market.

• Increases customer loyalty, makes it easier for a brand to introduce new products and services.